Why Drone Racing Won't Be The Next Big Thing

There is much talk these days about drone racing. This week ESPN will even start airing several Drone Racing League (DRL) events. For those who aren't familiar with the sport, pilots wearing video goggles fly small quadcopter drones around a gated obstacle course for time. The HD video image from the drones camera can be displayed so spectators can ride along. Many people find this image nauseating due to a vertigo type sensation. Some of the larger events have been able to offer large sums of money to the winning pilots. Advocates of the sport profess that it is "the next big thing" because it appeals to the video game generation. But is that really the case and will it be something the average sports viewer will find engaging. We don't think so and here is why:

The world's most popular sports all involve human athleticism, such as soccer, football, basketball and baseball. Variations in this theme include all forms of vehicle racing, with one of the latest being Red Bull Air Racing. Inherent in all racing is the excitement and anticipation that a horrific crash is always lurking around the next turn from even the smallest mistake. The greater the human risk, the greater the thrill in watching. Humans can't take their eyes off train-wreck scale carnage - it's written into our DNA. Drone racing offers none of this form of viewer excitement. A small drone racing crash is viewed with far less agape than dropping your smartphone on the floor.

As a radio controlled aircraft event organizer for many decades, I have some experiences that support my contention that drone racing's 15 minutes of fame has only about 12 minutes left. My wife Leisa and several of our RC buddies started an event over a decade ago called the Extreme Flight Championships (XFC). It was our groundbreaking attempt to make flying unmanned aircraft more appealing to mainstream sports viewers. In many areas it had much more going for it than drone racing. The world's top giant scale RC aerobatic airplane and 3D helicopter pilots flew radical aerobatic routines, often inches from the ground, all choreographed to music. A panel of judges scored each round much like figure skating or gymnastics. In many cases the cost of these aircraft were 10's of thousands of dollars. The flying skills of the pilots was an order of magnitude more demanding than drone racing. We handed out huge cash prizes to winners. Routines were even flown at night with amazing remotely controlled LED lighting systems and on-board and ground fireworks displays. This sport had something for everyone, yet it only achieved a very modest mainstream following, despite all our best efforts and support from the Academy of Model Aeronautics (AMA). Today, after more than a decade, the XFC is finding it increasingly difficult to keep going.

Drone racing on the other hand is a one dimensional, one trick pony. The drones don't even race each other at the same time, which is key in the most popular forms of racing. But I will confess that it does have at least a couple of significant things in it's favor that may ultimately have value, should it morph or evolve into something greater that it currently is. The most significant being a very low cost to entry. Just about anyone can afford to buy a racing quad which will certainly help more young people get on board. Secondly, and perhaps even more important, is, today's younger generation seems content to do something that older folks can't even begin to understand - they are perfectly content to sit for hours in front of a video screen watching someone else play a video game. If these young people find this a viable form of entertainment, perhaps drone racing does actually have a future and I don't have a clue.

Only time will tell and I am sure many will tune in to check out drone racing. But I predict that for the majority of us, it will garner nothing more than a big wide yawn, followed by a channel hop to one of the many other time-tested sports or entertainment options available.