Perfect Perspectives is accredited by the BBB as "Ohio's Most Experienced Drone Service Company" . Perfect Perspectives has been providing aerial imaging and closed-set aerial cinematography for the motion picture/television industries in Cincinnati and all across the Midwest since 2005.
Showing posts with label aerial video company. Show all posts
Showing posts with label aerial video company. Show all posts
Did you know that Perfect Perspectives was the first commercial drone service company to operate in Cincinnati Ohio? Beginning in 2005, Perfect Perspectives began capturing aerial photos and video from custom built radio controlled helicopters. As a matter of fact, Perfect Perspectives is accredited by the BBB as "Ohio's Most Experienced Drone Service Company". Today there are over 100,000 FAA Part 107 certificated pilots but when we began offering drone aerial imaging 14 years ago in Cincinnati there were none.
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Once drone technology entered the scene, it came with endless predictions and hype regarding it’s potential for virtually every conceivable purpose one could imagine. As you probably know, much of this drone hype has not panned out as “game changing” as advertised.
There is one area where drones have had an enormous impact however – Aerial Cinematography. This was foretold several decades ago when a little company from Belgium called Flying Cam started flying film cameras on custom built radio controlled helicopters. Getting low altitude shots from a manned helicopter is both expensive and often risky. Drones provided a welcome alternative. Slowly Flying Cam’s dynamic, close-range aerial shots began making their way into the biggest Hollywood films and due to their pioneering efforts, they enjoyed a bit of a monopoly for quite some time.
Today this has all changed. Later this summer there will be over 100,000 FAA certified commercial drone pilots in the U.S. Drones really are making a difference in many business sectors, but none more prevalent than in aerial cinematography and video production. There are several reasons why drones are showing up more and more on movie and even video production sets, even those with modest budgets.
Drones Are A Time Saver
If you have ever been on a movie or large video production set you know that much of the time spent is in set up. Camera kits need built, set’s need dressing, costume/make-up/props all need time to get sorted out. The beauty of drones in this setting is they can be unpacked and in the air in just minutes which is huge.
Drones Can Replace Other Tools
Drones are being used to replace everything from jibs, cranes, man-lifts, dollies and sliders. Avoiding the rental costs and set up time for a large Technocrane is a huge savings for a production. There is one caveat here however, an excellent drone/camera operator team is needed to safely replicate the super smooth shots they need to replace with these other production tools. This is particularly true when flying inside a large building where the drone can’t obtain a good GPS lock. This is where the experience of seasoned drone crew is well worth the extra day rate. Quite often as a time saver, we even use our drones with follow-focus for a quick and dirty hand-held shot in place of pulling out our MOVI stabilizer which adds value on set.
Recently Perfect Perspectives was hire to fly a small drone equipped with a custom built grappling hook underneath for a local casino TV commercial. Later day and night exterior drone shots where also captured. This is one of many examples of how the versatility of drones adds value to video productions.
If you pay attention you will notice that drone shots are making there way into all forms of multimedia these days and we predict this trend will only continue to grow as more and more creative uses are found in cinematography, video production and advertising.
Small commercial drones fall into the category of a "disruptive technology". To a lesser degree a bit like transportation, where the automobile disrupted the horseless carriage industry or how the airplane disrupted the bus and ocean liner industries. To a larger degree however, drones are more akin to being disruptive on the scale of how the personal computer and internet have disrupted countless facets of human life.
Drones are already making early changes in how farmers monitor crops, how bridges, roads, power plants, refineries and large structures are inspected/constructed and much, much more. Drones are even saving lives by helping prevent shark attacks and preventing drownings through the rapid delivery of flotation devices. In the coming years, drones will impact daily lives in ways that are impossible to imagine right now.
What can other businesses learn from the drone revolution?
As one of the early pioneers offering drone services, Perfect Perspectives and Drones That Work have had the unique opportunity to have a front row seat to the birth and early first steps of the commercial drone industry. This got me thinking that there are so many incredibly valuable lessons learned working through the process of starting and growing our business. Lessons that apply to almost any other business that are worth sharing.
Lesson 1 - Be Early
Being early is one of the hardest things to do in business. It requires you to boldly go where no one has ever gone before. Even worse, the human brain is historically very poor at predicting the future. The best we can do is learn from the past or from others with similar interests to help recognize future opportunities. Twelve years ago we knew that there were opportunities to use unmanned aircraft (drones) in business applications but our imaginations seriously lacked the foresight to see the true potential as we know it today. We were certainly not alone. Insurance companies were not comfortable covering a new risk with so little claims history. But that's perfectly okay. What mattered was we stuck with my gut feeling that drones were something with true commercial potential. As the technology evolved, we were ready to extract maximum value quickly, almost always before our competition could.
Being early is often very expensive in fields of cutting edge technology. Careful thought must be put into business equipment purchases that can quickly become obsolete. There is always an optimum jumping in and jumping out point. A good rule of thumb is - try not to be the first to adopt new technology nor be the last to abandon old technology.
Lesson 2 - Be Ready
A good friend would always say "the only thing harder than getting ahead of your competition is staying ahead". We are seeing thousands of drone entrepreneurs making most of the same mistakes we made. The big difference is we made those mistakes many years ago and have moved on to making fresh new ones. Being a leader is not easy or painless. We are constantly trying new things and often fail spectacularly. The best way to improve/grow is to push beyond your comfort zone. The key is to learn quickly from your mistakes and don't repeat them. This mindset continues to allow us to do things few others can do.
Lesson 3 - Be Nimble
The pace that the drone industry is evolving is both exciting and scary as hell for those wanting to make a living from it. It's much like launching satellites - there only two outcomes - a good geosynchronous orbit or a fiery crash. To compete in today's drone industry requires waking each morning and hitting the ground at a full sprint - keeping close tabs on changing regulations, public opinion, customer wants/needs, rapidly depreciating equipment purchases and a landscape of overnight competition.
Lesson 4 - Be Versatile
Starting early in the drone business has allowed us to explore many different markets and applications. Many that we thought would end up being viable proved to be far less than expected. Conversely, others that we would have never thought of came about when a client called asking if we could do something new. Our response was usually "I don't really know but we're certainly willing to give it a try!".
Listening to customers is always a powerful business opportunity because if they need something, odds are there are others just like them that do too. Most important is listening to customers when you fail. It is human nature to want to quietly exit the stage upon disappointing a client but that's the worst possible thing to do. Take the failure as an opportunity to learn and move forward.
One of the reasons we have been able to make drones a full time business ahead of most others is our versatility, hard won by always trying something new. This versatility allows us to stay busy year around in a wide variety of markets and business sectors. When one sector slumps, the others pick up the slack. Lesson 5 - Be Different
Being different is a very powerful asset in a competitive industry. When there are thousands of other businesses out there doing similar things, simply saying you are better means very little. If however, you have capabilities and experience few others have, well that's a whole different story! As mentioned before, in this age of global information sharing, being different for very long is very difficult. The best you can do is have a new idea in the oven, so that when your competition copies your previous concept, you have already moved on, forever expanding your comfort zone.
One of many excellent applications for close range aerial video using advanced drone technology is the acquistion of UHD backplates. Perfectly smooth, dynamic and flowing images can now be captured using cameras such as the Red Epic Dragon which make the perfect canvas for the addition of CGI/VFX elements in post production. Have so much pixel real estate to work around in with the 6K image is pefect for compositing in post.
Perfect Perspectives has entensive experience in providing UHD backplates and has a fleet of 8 different single rotor drones that can easily fly a fully kitted camera with anamorphic glass if required. For action filming it should be noted that single rotor rigs are capable of flying at speeds that are more than double that of mulitrotor systems, all with superb aerodynamic stability and control. Our systems utilize the amazing Freefly Systems Movi M10/MR camera stabilization system and includes Paralinx wireless HD real time monitoring during flight.
Perfect Perspectives is the only drone filming company we know of that guarantees zero post stabilization will be needed for any cameras we fly. Below are a few examples of recent projects:
Below is the last aerial demo reel by Perfect Perspectives using servo driven camera stabilizaton. Recent advances in brushless gimbals provide a level of speed and accuracy that cannot be achieved using servos.
Perfect Perspectives has recently incorporated the amazing Freefly MOVI camera stabilizer to a true super heavy lift airframe with astounding results. This rig, known as "BRUTUS", offers performance capabilities few others can match, such as 15 minute flight times with 30 lb. payloads, useable footage in up to 25 mph winds with no post stabilization, 80+ mph top forward speed and full HD wireless monitoring with minimal latency. Why are these impressive specs important? Because when the density altitude conditions are far less than ideal, such as in very hot, humid or high altitude areas, this rig can still deliver dynamic, high performance shots without making excuses.
Perhaps most important is that this platform was designed from the beginning with the goal to be both reliable and inexpensive to operate relative to other designs capable of carrying ultra high definition digital cinema cameras. As a result, this rig can be provided at a day rate that is significantly less than the competition.
This one-of-a-kind rig can run much higher MOVI stiffness settings than an octocopter, allowing for higher speed, dynamic filming for vehicle tracking and action sports shots.
The MOVI stabilizer can quickly and easily be coverted from aerial to handheld use, providing for maximum versatility and on-set production value.
At this point in time, almost all cinema quality remotely piloted aircraft are based on VTOL (vertical take off/landing) aircraft designs. The two most common are single main rotor and multirotor configurations. Both types have inherent strengths and weaknesses.
Safety
It is believed by some that multirotor designs are the safer of the two options when it comes to flying around talent. The thinking being that the lesser of two evils is to be injured by 8 high rpm steak knives versus 2 medium rpm swords. This is a debate that has no real purpose. Both designs must be treated with the same respect when flown near people and property. To carry an equivalent weight camera package, both would have similar total weight and so would carry the same kinetic energy upon impact. If the risk advantage goes to the multirotor, due to less rotating mass, then the advantage goes to the single rotor platform in the event of a drive power failure due to this designs ability to still be guided during autorotation. Once again, such comparisons are pointless and safety must come from - the experience of the operator, the maintenance practices for the equipment, and well thought out risk mitigation planning for every shot.
The rig in the video below weighs approximately 20 lbs. and lost control with considerable force.
Vibration and Stability
A very common question is - which design provides smoother, steadier images? First let's discuss vibration. Further, lets define vibration as movement at fixed or semi periodic intervals (aka frequencies). In general it is a much simpler task to balance motors and fixed pitch propellers than drive shafts, gears and variable pitch rotors. This, more than any other reason, is why there are so few companies that can provide ultra smooth video from a single rotor machine. It is a very difficult undertaking that very few have all the technical/mechanical skills (and patience) to master. Can a single rotor design be built and balanced to the same relative vibration levels as a multirotor? Absolutely! The vibration frequency ranges are very different but in the end, if both are designed, built and balanced to exacting tolerances, the final product can be, for all intents and purposes, identical.
Regarding stability, there are two different, yet connected components that drive overall stability - one is the aircraft itself, with the second being the camera mount. If both operate smooth and stable, beautifully clean images result. If either is unstable, the other must absorb or dampen the unwanted motion. A perfect example is the current development of direct drive camera gimbals. These devices have both the speed and resolution to hide a multitude of sins being emanated from the aircraft airframe. Obviously, the smoother the airframe the better for camera and component life.
Within the next 12-24 months, it is reasonable to expect that a camera gimbal will be available that will provide near Cineflex quality for 10 -15 lb. cameras at a cost that is manageable for both top tier operators and insurance providers. This technology is already available for smaller cameras.
Flight Performance
In calm conditions, the flight performance is similar between the two arrangements. With electronic stability augmentation to assist the pilot, both have similar capabilities. In windy conditions however, the single rotor design wins hands down. This is due to the fact that a collective pitch rotor system is far more powerful and responsive to attitude changes when compared to multiple fixed pitch rotors. Think of this as driving a six speed performance sedan compared to a compact car with only third gear available. On top of this, the rotating mass of the larger rotors provides considerably more aerodynamic and gyroscopic stability than multirotors do. In general it is better to have an airframe/camera that never suffered from unwanted movement than one that did and had to have said movement removed through a correction in position.
Another significant difference is flying or descending at high speeds (above 55 mph) such as vehicle chase scenes. This is, once again, due to the advantages offered by a collective pitch rotor system used in single rotor designs over fixed pitch propellers on multicopters. A single rotor helicopter can descend at extremely high rates while still maintaining full control and camera stability. This is made possible because the helicopter is being flown rapidly downward using collective pitch with power verses simply falling through its own downwash which usually results in unstable/unusable footage.
The next area, and this one is perhaps the most significant one, is pilot orientation. This factor alone is perhaps the biggest single reason that single rotor designs continue to dominate close range aerial filming in big budget feature films. It is not a major problem to clearly differentiate the nose from the tail at significant distances with a single rotor; Not so with symmetrical shaped airframes. To get around this limitation, multirotor designs rely on flight control systems with complex flight algorithms and GPS return to home features. The problem here is currently these systems are frequently subject to malfunction, and this is the last thing one would want when carrying $50K + of camera kit/glass. Flying first person view (FPV) and navigation lighting are workarounds for the orientation issue however, at present, all indications are that FPV mode of flight will be prohibited or very heavily regulated in the future and will only be permitted in unpopulated areas. First and foremost is to only use a pilot with years of the right kind of experience and one that can fly well without reliance on autopilots .
One area where the multicopter does have a very significant advantage is yaw axis stability. A single rotor helicopter must have a perfectly tuned anti-torque system that immediately and accurately corrects for even the slightest change in applied motor torque. It must also be fast and accurate enough to correct for wind gusts at every possible angle. Since multirotors control of the yaw axis is by varying motor torque through an opposing number of motors, this is a much less of an issue for this design. For a single rotor design, much of this limitation can be reduced by having the camera gimbal automatically correct for sudden movements in the yaw axis using stabilization devices.
A multirotor is also significantly less risky to launch and retrieve by hand than a single rotor helicopter. This can open up numerous opportunities to obtain shots in very tight spaces and difficult terrain.
As is often said "there is a perfect tool for every job" and this certainly applies to aerial cinematography.
Cost
For most, making movies is a business endeavor, and so cost will always be a prime consideration. Currently the cost to build a rig capable of effectively carrying a Red Epic using a multiotor is roughly twice the cost of a single rotor design. You don't need to be a CPA to know that a lower initial investment, and the associated lower insurance costs, can result in a lower day rate being charged to the producer. This gap will likely narrow in the future, but for now, this is the current state.
